About the studio

A small studio,
a simple idea.

We make iOS apps for a living. Our mission is to bring a little more comfort into everyday life — through software that's calm, focused, and genuinely useful.

Founded 2026
Based in Istanbul, Türkiye
Team size Small, deliberately
Platform Native iOS
What we're not A venture-scale startup
"
— Our mission

To bring a little more comfort into everyday life.

Not convenience — the word we reach for too quickly in tech. Comfort is quieter, and harder to earn. It's what you feel when a tool doesn't make you work for it; when an app opens, does its job, and gets out of the way; when your data stays where it belongs, and nothing you didn't ask for shows up to interrupt you. That is what we try to build, one small app at a time.

— 01 / What we stand for

Our values.

Six beliefs that shape every decision we make — from the first sketch to the final shipping update.

i.

Comfort over cleverness

A clever app shows off. A comfortable app disappears. We would rather be invisible and useful than impressive and exhausting. If a feature makes a screen more complex without making a life easier, we remove it.

— Design principle
ii.

Fewer, better

We make fewer apps than we could, and we're proud of that. Each one gets our full attention — the kind of care you only give things you can count on one hand. Quantity is cheap; craft is not.

— Discipline
iii.

Your data, your business

Privacy is not a feature we added; it is the default we start from. Your content lives on your device, or in your own iCloud. No tracking, no advertising SDKs, no quiet sharing with anyone. The less we know about you, the better we've done our job.

— Non-negotiable
iv.

Honest business

We charge a fair price, once, for work we've actually done. No dark patterns, no manipulative trials, no notifications designed to win back your attention. If an app is worth using, it doesn't need to trick you into coming back.

— How we make a living
v.

Native all the way down

We build in Swift, for iOS, using the platform's own language and tools. That's how our apps feel like part of the device they run on — fast, responsive, respectful of settings and accessibility, at home with Widgets, Shortcuts, and the Dynamic Island.

— Technical principle
vi.

Built to last

Apps we ship are apps we intend to maintain. We ship slowly, on purpose. We don't chase trends, and we don't add features just because we can. The software you use today should still feel thoughtful five years from now.

— Long-term thinking
— 02 / How we work

The slow way.

An unapologetic summary of how an indie studio tries to compete with the giants.

— By the way
We also say no to:
  • Ads inside the app
  • Third-party analytics SDKs
  • Dark patterns and tricks
  • Auto-renewing traps
  • Notifications to farm engagement
  • Data sales of any kind
  • Artificial FOMO or streaks
  • AI features without a real reason

We don't move fast and break things. The "things" in that phrase are usually someone's trust, or their time, or their data, and we'd rather not break any of those. So our approach is unfashionable on purpose: we think slowly, build slowly, ship slowly, and then keep the apps alive for a long time afterwards.

Every app starts with a real problem — usually one we feel ourselves. We carry it around for a while, sketching, prototyping, using the app in our heads and on paper before writing a line of code. By the time something ships, we've already argued with it, cut half its features, and rewritten the parts we kept.

When an app does go out, we treat it as the beginning, not the end. Shipping is chapter one. Everything after — bug fixes, small refinements, new iOS capabilities, clearer words — is the real work. We'd rather polish three apps for years than launch thirty and forget them.

This isn't romantic. It's practical. A small, careful studio can't win on feature count, marketing budget, or press releases. But it can win on care — on being the developer who actually reads your email, who remembers the detail you reported last month, who pushes a thoughtful update instead of a noisy one. That's what we try to be.

— A small manifesto

We believe software can be calm.

That good tools should earn their place, not fight for it.

That respect for the user is more valuable than any metric.

And that comfort — real, quiet comfort — is worth building for.

— The studio, on a good day
— 03 / By the numbers

Small, on purpose.

A snapshot of the studio today. These will grow slowly — that's the point.

03.
Apps shipped on the App Store
0.
Third-party trackers in any app we ship
100%
Written natively in Swift, for Apple platforms
≤ 48 h
Typical reply time to a support email
— 04 / Who's behind this

The people.

Every email, every pixel, every decision — it's a real person on the other end.

— Founder & Developer

Marina Demirel

We created our first mobile app, MigraineTracker, primarily for ourselves. We needed a way to organize information and share it with our doctors as accurately as possible. To save valuable time. To ensure maximum comfort in any situation, no matter the environment.

It soon became clear that people all over the world living with the same condition were facing the same struggles that we did. In fact, this very same motivation drove us to create our next two mobile apps: SavorFit, a calorie tracker to help you achieve your dream body, and Mika&Me — your personal diary where you can chat with your friend, a polar bear named Mika.

Our small team has a few more ideas up our sleeves that we sincerely hope and believe will bring more joy and comfort to your life.

Thanks for reading.
— Istanbul, 2026

Let's talk.

Have a question, a bug report, a thought about an app we should build, or just a quiet hello? Real people read every message — we'd love to hear from you.